We think like a fan, artist, creative and marketeer all at once.
Our Audience Strategy team works with you to help shape, nurture & grow your artist’s audience across all media and digital platforms.
We provide a bespoke service around promotion, digital marketing, advertising and social media to generate awareness, build new audiences, engage fans and drive sales and revenue for new and catalog releases.
Together, we start by looking at your artist’s fan demographics and music consumption methods to gain an understanding of who and where their audience is or who and where it should be, then we create a plan to engage with these fans.
Through our extensive partnerships with data science platforms, our team are able to dive into everything from social listening, consumer research, psychographics and consumption/purchasing methods to create a report to start your campaign.
This report allows us to maximize ROI by ensuring that we are targeting the right people with your content and strategy. It also allows us to identify potential growth opportunities for your artist’s audience.
What’s in the report?
Our global network of experienced third-party press, radio & TV partners will help position your artist in the current media landscape. Together we create bespoke publicity campaigns in your key territories for print and online media, no matter the genre.
This service includes but is not limited to:
Our team can support your artists with their social media strategies across Meta (Facebook & Instagram), Twitter, Snap, TikTok, YouTube, Twitch, Reddit & Discord to complement your release campaign and foster the fan relationship.
This service includes:
We function as an in-house digital agency across all the major platforms, with services such as:
Our creative studio can help manage your creative process from concept to completion. For bigger scale productions, we connect with our network of creatives to bring a project to fruition.
This service includes:
YouTube channels partnered with our network have improved revenue rates and access to channel data insights leading to optimised content performance, audience growth and revenue maximisation.
Full channel management service includes: