We think like a fan, artist, creative and marketeer all at once.
Our Audience Strategy team works with you to help shape, nurture & grow your artist’s audience across all media and digital platforms.
We provide a bespoke service around promotion, digital marketing, advertising and social media to generate awareness, build new audiences, engage fans and drive sales and revenue for new and catalog releases.
Together, we start by looking at your artist’s fan demographics and music consumption methods to gain an understanding of who and where their audience is or who and where it should be, then we create a plan to engage with these fans.
Drawing on our vast streaming data set, partnerships with data science platforms, and various proprietary tools, our team can dive into performance metrics, demographics and psychographics, audience segmentation, and sentiment analysis. We create a comprehensive, entirely bespoke report to support future campaigns and general audience development.
These reports help us maximize ROI by ensuring you target the right people with your content and strategy. It also allows us to identify potential growth opportunities for your audience.
Methodologies and insights can include the following:
Our global network of experienced third-party press, radio & TV partners will help position your artist in the current media landscape. Together we create bespoke publicity campaigns in your key territories for print and online media, no matter the genre.
This service includes but is not limited to:
Our team can support your artist with their social media and community strategy across all major and niche platforms. We’ll work with your artist to determine the best way to engage their fanbase and develop a fan-centric strategy.
This includes:
We function as an in-house digital agency across all the major platforms, with services such as:
Our creative studio can help manage your creative process from concept to completion. For bigger scale productions, we connect with our network of creatives to bring a project to fruition.
This service includes:
YouTube channels partnered with our network have improved revenue rates and access to channel data insights leading to optimised content performance, audience growth and revenue maximisation.
Full channel management service includes:
