We think like a fan, artist, creative and marketeer all at once.

Our Audience Strategy team works with you to help shape, nurture & grow your artist’s audience across all media and digital platforms.

We provide a bespoke service around promotion, digital marketing, advertising and social media to generate awareness, build new audiences, engage fans and drive sales and revenue for new and catalog releases.

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  • Amsterdam
  • London
  • Los Angeles
  • Paris
  • Rome


Together, we start by looking at your artist’s fan demographics and music consumption methods to gain an understanding of who and where their audience is or who and where it should be, then we create a plan to engage with these fans.

  • Audience Research & Insights

    Through our extensive partnerships with data science platforms, our team are able to dive into everything from social listening, consumer research, psychographics and consumption/purchasing methods to create a report to start your campaign.

    This report allows us to maximize ROI by ensuring that we are targeting the right people with your content and strategy. It also allows us to identify potential growth opportunities for your artist’s audience.

    What’s in the report?

    • Audience Identification: who is the artist’s audience?
    • Statistics: what is their following across all points of contact between their fans and themselves?
    • Demographics: who they are, where are they from, how old are they, etc
    • Psychographics: why they buy – insights based on audience activities, interest and opinions (hobbies etc )
    • Personality: what are their needs, values, attitudes and behaviours?
    • Consumption methods: how & where do they listen to the artist’s music?
    • Purchasing methods: are they influenced into buying by social media? Spur of the moment purchases?
    • Interests: what other interests do they have and what brands do they have affinity with?
    • Social listening: understanding the sentiment towards the artist or genre
    • Technology use: what technology they use to listen, buy & connect with the artist
    • Audience Segmentation
  • Media Strategy (Press, Radio, TV)

    Our global network of experienced third-party press, radio & TV partners will help position your artist in the current media landscape. Together we create bespoke publicity campaigns in your key territories for print and online media, no matter the genre.

    This service includes but is not limited to:

    • Premieres
    • Biography writing
    • Translations of media materials into local languages
    • Exclusives
    • Interviews & press days
    • Plugging to commercial, non-commercial, speciality or triple-A stations
    • Live performances
  • Social Media Strategy

    Our team can support your artists with their social media strategies across Meta (Facebook & Instagram), Twitter, Snap, TikTok, YouTube, Twitch, Reddit & Discord to complement your release campaign and foster the fan relationship.

    This service includes:

    • A full digital health check
    • Content brainstorming sessions
    • Social media calendar
    • Updates on best practices, trends and new products
  • Digital Advertising

    We function as an in-house digital agency across all the major platforms, with services such as:

    • Campaign strategy, planning and buying
    • Targeting and optimisation
    • Advertising across Meta (Facebook & Instagram), Twitter, Spotify, YouTube, TikTok, Snapchat, Google, Soundcloud, Pandora, Netease, Deezer, Mixcloud & Audiomack
    • Influencer marketing
    • Reporting & analytics
    • Programmatic Display and Video Advertising on Premium Music outlets via Found.ee
  • Creative Services

    Our creative studio can help manage your creative process from concept to completion. For bigger scale productions, we connect with our network of creatives to bring a project to fruition.

    This service includes:

    • Art direction
    • Motion graphics
    • Moving Artwork
    • Animation
    • Web design
    • Branding
    • Lyric videos and trailers
    • Gifs, stickers, AR filters & lenses
    • Artwork & logos
    • Social and advertising assets
    • Music videos
    • Behind-the-scenes content
    • Live sessions
  • Video Channel Management

    YouTube channels partnered with our network have improved revenue rates and access to channel data insights leading to optimised content performance, audience growth and revenue maximisation.

    Full channel management service includes:

    • Content creation strategy
    • Content rollout management
    • Video asset management
    • Monetization management
    • Search optimisation
    • Community management

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    De Jeugd Van Tegenwoordig
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    The Hives
    audience insights, digital advertising, social media strategy
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    Peter Doherty
    digital advertising, social media strategy
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    digital advertising, social media strategy & creative services
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    AR filter
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    Don Diablo
    audience insights, digital advertising, social media strategy and radio promotion
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    Nova Twins
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