From Chicago house basements to ever-shifting TikTok trends, electronic music has always been in a state of reinvention.

Hana Braverman, Marketing Manager for Dance & Electronic at FUGA, explores how dance culture continues to evolve and why constant reinvention keeps the genre alive.

The oped explores:
• the blurred lines between underground and mainstream dance culture
• the rise of hyper-nostalgia and early 2010s sounds
• why authenticity in electronic music often comes from change rather than preservation

Read the full article here.