Brazil is one of the biggest music markets in the world, and understanding its unique ecosystem is essential to unlocking the opportunities within it.

The first thing to understand about it is that you can’t simply think of it as Latin America. Yes, that’s part of who we are, but Brazil is large enough, and different enough, to be considered a category of its own. It is a Portuguese-speaking market, not a Spanish-speaking one. Our charts are dominated by domestic music. Our biggest genres are local. And the way music moves across the country depends heavily on region, culture, language, and history.

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