Better Noise & FUGA: The Perfect Global Indie Match


Better Noise & FUGA: The Perfect Global Indie Match


  • Pioneering deal between Better Noise (formerly Eleven Seven Label Group) and FUGA fully integrates marketing and distribution activities for strategic global approach
  • Strategic Integration demonstrates FUGA’s offering working at scale with a global major indie

New York, 11th December 2019: FUGA, the leading technology and services company for rightsholders, has ramped up their partnership with Better Noise Music to establish a unique global distribution and marketing platform that allows for customized strategy and full independence. 

The move sees Better Noise and FUGAfully partner across DSP marketing anddistribution enabling releases to be serviced maximizingeach party’s strengths, whether by DSP, territory or genre. To achieve the bestresults, the arrangement also enables Better Noise to tailor their DSP dealapproach as required. 

The partnershipenables the New York-based artist development company to realize fullsupply chain independence, demonstrating that independent record labels cancompete in the global growth of the industry. 

Fullymoving over to FUGA after five years of operating under a basic labelsoftware fulfilment agreement, this partnership demonstrates what ispossible with FUGA’s unique offering and product suite, operating atscale. 

Better Noise founder and CEO, AllenKovac, said: “Over the last three yearswe have been averaging growth of 50 percent per year. Our marketing strategywith FUGA allows for our offices around the world to increase independentmarket share with Merlin while having a more robust direct relationship withour partners at the streaming services.” 

FUGA CEO, Pieter van Rijn, added: “Allen has always been a pioneer in hisability to reimagine the status quo and our strengthened partnership withBetter Noise is testament to that. FUGA is in a strong position to provideBetter Noise with the tools and services to seize global opportunities in a waythat works best for them.’ 

It’s been a privilege working with Allen and his team during the days of Eleven Seven and we’re pleased to be working with them more closely now as they embark on their new venture as Better Noise Music.”

In addition to the extensive rebranding, Better Noise new signings include Five Finger Death Punch, The HU, AWOLNATION, Atlas Genius, and many others. 

Recent and upcomingreleases being worked collaboratively include; Five Finger DeathPunch’s 8th Album F8and works from The Hu, AWOLNATION, Bad Wolves, Fire From the Gods, Bleekerand Cory Marks, Mötley Crüe’s release of Dr. Feelgood 30th anniversaryedition, and feature film soundtracks. 


FUGA are theindustry-leading technology and services company for internationalrightsholders. Headquartered in Amsterdam, FUGA have offices in London, NewYork, and Milan with representatives in Seoul, Sao Paulo and Tokyo. 

At thecompany’s core is the FUGA platform, offering best-of-breed digital supplychain integration alongside dynamic promotion and marketing. The flexibleplatform enables clients to vary services across different DSPs so that theycan develop their catalogue management, distribution, marketing, licensing androyalty accounting activity as their needs evolve. Connected to over 260digital service providers worldwide, FUGA’s platform manages 5.5 milliontracks, with over 5 million deliveries every month. 

FUGA are listed on the highest distributor tier for Spotify and Apple: a Preferred Plus distributor and encoding house for Apple and preferred label distributor and recommended delivery platform for Spotify. An active member of the DDEX consortium, FUGA are also partnered with Verifi Media as part of a coalition to spearhead development of a global blockchain ecosystem. 

AboutBetter Noise 

BETTER NOISE MUSIC is a content company that creates music, books, films, documentaries, theatrical productions, tours and television that provide opportunities to reach audiences in unique and impactful ways. More than a record label, the company develops and nurtures artists and brands. Founded by music industry veteran and independent pioneer in 2006, Allen Kovac, what was then called Eleven Seven Music, grew into the music industry’s global rock powerhouse in the ensuing 13 years. The label did so by emphasizing artist development and diversification while maintaining its indie roots. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Toronto and Sydney.