If you want to see where music is headed, take a look at Taylor Swift’s top cities on Spotify, where Jakarta is number two. For Bruno Mars, it’s number one. While Indonesia isn’t often discussed in the industry, it’s the fourth most populous country in the world, with 275 million people spread across 17,000 islands and a huge appetite for music.

About half of that population lives on a single island, Java, where the capital Jakarta sits at the center of some of the worst traffic on Earth. Commuters routinely spend two to three hours each way getting to and from work. That adds up to an enormous amount of time streaming on a smartphone. Music festivals also draw enormous crowds across the country, and events headlined entirely by local artists routinely sell out.

Read the full article on the Downtown Journal.