Downtown’s regular editorial series in collaboration with the Association for Electronic Music (AFEM) explores audience engagement and fandom in electronic music today.

The series will break down a key topic into sections each month, providing insights on how artists and industry professionals can better connect with audiences while examining the trends, technology, and data shaping the future of electronic music.

The first installment is authored by Sam Thomason, FUGA’s Senior Audience Strategy Manager. With over 10 years of experience across indies, majors, labels, and distribution, Sam brings deep expertise in audience research, leveraging innovative data methodologies to tap into niche audiences and understand them holistically.

Read the first installment on the Downtown Journal.