Welcome to IN FOCUS, a series presented by Downtown, exploring the ideas shaping the future of music and technology. 

Each episode spotlights a key theme and features short, candid conversations between our team and our clients or partners – deep diving into the questions, trends, and insights driving change across the industry. We share key takeaways from each conversation to help shed light on different areas of the music business and spark new ways of thinking about its future.

Episode three sees FUGA’s Marketing Strategy Director, EMEA, Karma Bertelsen, in conversation with artist and songwriter, Nina Nesbitt, on how she started her own label, and the process of taking creative and commercial control.

• Understanding the  motivation behind starting a label
• How to actually start a label on the granular level and build the right team around you to help execute your vision
• The ‘small but crucial’ details you need to be prepared for
• The process of signing a label to a distributor and what you should be thinking of when trying to find  the right partner
• How to protect your creativity and wellbeing along the way throughout the process

You can find all episodes of IN FOCUS on Downtown’s YouTube channel. IN FOCUS is also available as a podcast.