Welcome to IN FOCUS, a series presented by Downtown, exploring the ideas shaping the future of music and technology. 

Each episode spotlights a key theme and features short, candid conversations between our team and our clients or partners – deep diving into the questions, trends, and insights driving change across the industry. We share key takeaways from each conversation to help shed light on different areas of the music business and spark new ways of thinking about its future.

Episode five sees Downtown’s Director of Media & Partnerships, Emma Cordell, in conversation with War Child UK’s Music & Events Manager, Feedy Frizzy, exploring how artists, labels, and music companies can meaningfully support humanitarian work and build creative, values-driven partnerships. Key takeaways:

• Understanding the scale of War Child’s work and the global territories they support on the ground
• How artists at every stage can get involved: from merch donations to ticket partnerships
• The power of creativity in fundraising and why “anything can be an idea”
• How collaboration between artists, their teams, and the charity can bring campaigns to life
• Why trust and community are essential to successful partnerships

You can find all episodes of IN FOCUS on Downtown’s YouTube channel. IN FOCUS is also available as a podcast.