With more than 7,000 islands, 160 million mobile connections, and a deep-rooted love of music throughout its culture, the Philippines is one of the most dynamic music markets in Southeast Asia. It’s also a really powerful entry point for artists aiming to grow their audience globally. Manila, in particular, has become a great trigger city for up-and-coming artists looking to break through.

Music is an essential part of our national identity. Singing comes naturally to us. Family karaoke sessions are a favorite pastime. And once Filipino fans connect with an artist, they often become fans for life.

Read the full article by Jeffrey Joson, Business Development Philippines, FUGA, on the Downtown website.