Andres Salce, President of Cerro Music Group, shares how the company evolved from a touring consultancy into a full-scale, independent 360 music company serving Latin artists across the U.S. and beyond.

In this interview, Salce discusses Cerro’s artist-first model — providing everything from A&R and studio development to distribution (via FUGA), marketing, booking, and touring. He reflects on shifts in the music industry, how Cerro filled critical gaps left by the majors, and why he views Cerro not as a label, but as a solution-based partner to artists navigating today’s digital-first landscape.

Cerro’s commitment to empowering talent, investing in artist education, and staying nimble in a changing industry makes them one of the most compelling names in Latin music today.

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