Joe Wiseman, Head of Insomniac Music Group, gives an inside look at how the world’s leading dance music brand evolved from warehouse parties in LA to a global operation spanning festivals, clubs, and record labels. In this conversation, he traces the brand’s journey under CEO Pasquale Rotella, and shares how the label arm has grown into a powerful platform for culturally relevant, DJ-driven releases.

Joe also speaks on the group’s A&R approach, balancing underground credibility with streaming success, and how partnerships like FUGA have helped them expand their international reach. Whether it’s topping Beatport charts or discovering the next standout act at an Insomniac stage, Insomniac Music Group is driven by the culture first.

Downton Music’s The Music Industry Lives Here features exclusive weekly interviews with music executives, artists, record label owners, and other influential figures who drive the rhythm of our world. Subscribe to Downtown Music on YouTube to catch all the interviews.