Pieter van Rijn, CEO of Downtown Music, shares the story of how he went from signed artist to building a forward-thinking infrastructure in the global music industry. In this candid conversation, he breaks down Downtown’s shift to a full-service model, the importance of technology in empowering creators, and how the company is building a scalable, artist-first future.

Whether you’re a creator, label, music entrepreneur, or business, this is an in-depth look at how today’s most adaptable music companies are rethinking rights, royalties, and creator partnerships.

Downton Music’s The Music Industry Lives Here features exclusive weekly interviews with music executives, artists, record label owners, and other influential figures who drive the rhythm of our world. Subscribe to Downtown Music on YouTube to catch all the interviews.